CinchLocal - roofing marketing

Get Local Roofing Leads On Demand That Will Grow Your Business

Our roofer marketer experts at CinchLocal can help you:


  • Find homeowners seeking your services
  • Become the #1 roofer in your city
  • Get customers chasing after you
  • Create a brand they can trust
  • Month-to-month. No long-term commitments. 
  • Triple your revenue this year
Let's get started

Become the 'Go-To' Roofer In Your Local Area


As a roofer, your local community is your business. They're your audience, your customer base, and if you can build a trusted brand, you'll be the first person they come to with their roofing needs.


So how do you generate roofing contractor leads but also build a brand your audience can trust? That's where CinchLocal's exclusive lead generation system comes in. Our experts can get you over 150 local roofing leads per month.


Learn how you can find homeowners seeking your services, create a brand they can trust, and triple your revenue. Our roofer marketer experts at CinchLocal can help you do just that.

Ready to grow?
roofing leads

Exclusive Leads to Expand Your Roofing Business


Buying leads for roofers outright can be a risky business. You won't gain anything unique or exclusive to your company, and you won't be doing anything to grow your brand over the long term.


Even though these leads might work out at first, it only puts money back into the pocket of the company you bought them from.


Wouldn't you rather use a lead generation system that source leads straight from your own business's website?


That's exactly what CinchLocal's lead generation system does. We'll help you generate countless leads right from your own site, and grow your brand in the process.


Our program is invite-only, meaning that each lead you get is verified and high-quality. You answer the call and make the sale, not us, so your brand ultimately benefits.


Work with us to grow your brand's reputation and online presence, while simultaneously generating dozens of roofer leads per week!

Get started today

How Does Our Roofing Lead System Work?


Rather than simply providing a list of random leads like those sketchy lead roofing sources you've probably encountered, our system generates unique leads for your roofing business.


Not only that, our system generates these leads straight from your own website. This means that not only will you benefit from hundreds of roofing leads, but you'll simultaneously grow your business in the process.


Our marketing team knows the roofing business inside and out, and we'll harness that knowledge to help you establish and grow your brand.

How Do We Accomplish This?


Our experienced web designers, SEO and PPC specialists, and website conversion experts will work closely to create an optimized system to help get you unique leads and grow your audience.

Book a call with us

1.) Optimized Roofing Website

Search engine optimization (SEO) helps convert site traffic into quality leads, straight from your site. By optimizing your roofer website for SEO, you'll attract more customers in need of your specific services. Luckily, our expert SEO specialists can help.


They'll work closely with our web designers to design a beautiful, smoothly-running, and optimized site and roofing logos. They'll create content based specifically on your location and the services you provide, so your site can start attracting customers that are most likely to need your services.

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2.) Pay-Per-Click (PPC) Campaigns

Pay-per-click (PPC) marketing entails almost exactly what the name describes. You'll pay a small fee each time one of your ads is clicked. If you've ever done a Google search, you've probably noticed that section of ads at the top of the results page.


These are PPC ads. Why are they useful? Well, as we said, your site will appear at the very top of the results page, so it's the first thing people searching for your services will see, generating leads.


Google AdWords and other similar platforms can help generate these leads, and our expert marketing team at CinchLocal knows exactly how to work with these systems. We'll set up custom hyper-localized, branded PPC campaigns for your site, helping skyrocket your site to the very top of that search results page.

Book a strategy session

3.) Roofing SEO Campaigns

In addition to optimizing your site for SEO as it's being built, we'll also run strategic roofing SEO and Google Maps SEO campaigns to ensure your site (and therefore your business) stays relevant and ranks at the top of those search pages.


Our SEO experts are well-versed in what it takes to create content that'll attract quality leads. By incorporating researched, proven keywords into your site's copy, we'll help you not only get to the top of the Google results page but stay there as well.


Ranking high with search engines can generate countless quality leads. With our tried and true system, you'll attract potential customers in your area that are seeking your services. Let us help you grow your business and instill confidence in your brand. 


If you're looking to grow your roofing business, let's get started with a free strategy session!

Get Started

How Do We Accomplish This?


No matter what roofing services your business offers, our team at CinchLocal has got you covered. Whether you offer roof installation, repair, replacement, or all three, our experts know how to help you rank for these services.


We'll target roofing category keywords like:


  • Flat roofs
  • Metal roofs
  • Asphalt roofs
  • Shingle roofs
  • Leaking roof
  • Hail damage
  • Roof cleaning
  • Emergency repairs


...And many more to help generate quality leads directly from your site. The top roofing keywords are constantly changing, and our marketers will take this into account.


We'll optimize your website based on location and keyword metrics to ensure your site reaches and stays at the top of the results page.


If you're ready to start generating leads in these roofing categories, look no further than CinchLocal. Our team will build a custom website for your roofing business that incorporates tried and true digital marketing strategies. Let's get started, together!

Book a call with us

Our Roofing Leads Policy


You may be wondering about any conflicts of interest. If CinchLocal works with all these roofing businesses, doesn't that mean we're working with your competitors?


With our program policy, this is never something you'll have to worry about. We only work with one company for each service category in a 50-mile radius.


So, your company will be our sole focus for your service area. Our program is first-come, first-serve, so securing your spot early will help make sure you'll be the first to pick of location and services we'll work with you on.


Request your invite today, and let's get started building out your optimized roofing site.

Secure Your Spot

What Is Our Cost Per Roofing Lead?


Here at CinchLocal, we don't rely on just one digital marketing technique to help generate leads for your business. We'll incorporate all areas of marketing expertise, leaving no stone unturned, to help find you the best possible leads. If an individual in your area is interested in your service, we'll make sure you know about it.


Do you want your business to be visible everywhere it's relevant on the internet? If so, our exclusive lead generation program can help you get there at a low cost. Plus, by joining our program, you won't just get leads, but you'll also get valuable roofer marketing advice from our experts.


Our lead generation system is included with our Roofers Marketing program. Leads can cost as little as $30 apiece, depending on your location, competition, and willingness to employ other marketing techniques in your strategy.


These leads are exclusive, meaning the person on the other end of the phone has already come through your optimized site. This puts you at a huge advantage when it comes to closing the sale. If you're tired of generic leads that rarely end in a sale, we can change that.

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What Makes CinchLocal's Leads Different?

Exclusive Leads for Roofing Contractors

Like we said, our leads are exclusive. You won't be competing with any other company for the lead's attention, giving you a great advantage. The homeowners aren't ambivalent about hiring a roofer but are committed to seeking out a contractor.

Red Hot Roofing Leads

Each lead comes pre-sold through your website, they email or pick up the phone knowing exactly who they're going to speak to. Since they're contacting you directly, there's a much greater chance they'll actually want to purchase from your business.

High Return on Investment

Working with CinchLocal's roofing marketing program is a great investment. ROIs for businesses we work with are often extremely high. Within the first couple of months, we expect that you'll recover your entire investment in our program. Within a year, it's expected you'll be able to grow your business ten-fold.

Dedicated Customer Support

Our team is dedicated to growing your business. Our customer service representatives are here to address any questions or concerns you might have, anytime.

Work With the Best Roofing Leads Experts


Are you ready to grow your business and generate quality leads?


If so, give us a call today. We'll schedule a strategy session that'll run through the ins and outs of our Roofing Marketing Program—completely free. Let's get started. Together.

Let's do this!

Get the Best Roofing Lead Service: Top Strategies for 2024


Ever seen a contractor’s face light up at the mention of quality roofing leads? That’s because they’re the lifeblood of the roofing business.


And guess what? You’re about to discover a treasure trove of strategies to boost your lead generation game to new heights, thanks to these amazing roofing lead service strategies.


Hold on to your hard hats!


Short Summary


  • Choose the right lead service provider for your roofing biz, like finding the perfect pair of jeans!
  • Climb to success with SEO and maximize leads with Google Ads. Harness social media & attend industry events too.
  • Collect reviews, invest in CinchLocal’s Maps Service & partner up - it’ll be a surefire way to get those leads flowing!


Choosing the Right Roofing Lead Service


Imagine trying to build a house without a proper blueprint. It’s pretty much the same when you’re looking for a lead service provider without considering lead quality, exclusivity, and cost.


Like picking the right tools for a roofing job, choosing the right lead service provider is crucial in the competitive roofing industry. To stay ahead in the roofing business, consider investing in quality roofing leads, such as exclusive roofing leads, to ensure your roofing businesses thrive.


By focusing on roof leads and partnering with reputable roofing contractors, you’ll be well-equipped to succeed in the market and provide top-notch roofing services.


Factors to Consider


Think of picking a lead service provider like shopping for the perfect pair of jeans. You don’t just grab the first pair you see. You consider the quality, the fit (or exclusivity in our case), and the price.


It’s the same when you’re scouting for commercial roofing leads. You don’t want to be left with low-quality leads that are a poor fit for your roofing business.


Evaluating Providers


Now, you’ve got your checklist of the factors to consider, but how do you evaluate the providers? It’s like checking the seams and stitching of those jeans before you buy them. You need to make sure the providers align with your desired customer profile and offer value for money.


It’s not just about counting the positive reviews, but also about assessing the quality of the leads they supply, their expertise, and customer feedback.


Boost Your Roofing Leads With SEO


Remember when we used phone books to search for services? Well, those days are long gone. Now, it’s all about popping up in search engine results when potential customers are searching for roofers in their area. That’s where search engine optimization comes into play, boosting your online presence like a roofer scaling a ladder.


SEO is a powerful tool for roofers, allowing them to reach more customers and increase their business.


On-Page Optimization


On-page optimization is like the nails and screws in your roofing toolkit. You want to make sure your website’s content, meta tags, and URL structure are all in place and secure.


Adding expertly written content on a consistent basis to your website in the form of blog posts, service area pages, and roofing services your business offers will help your website start ranking fast. And it just so happens we offer this as a DFY roofing content writing service!


An optimized website is like a well-built roof – it increases your visibility and keeps your potential customers sheltered from the storm of irrelevant search results.


Off-Page Optimization


Off-page optimization is like the scaffolding around your roofing project. It’s about building high-quality backlinks and engaging in local SEO strategies to support the structure of your online presence.


Just like the scaffolding helps you reach new heights in your roofing project, off-page optimization helps you climb the search engine rankings.


It can be a daunting task to build a strong off-page optimization marketing strategy, but it can also be a daunting task.


Maximize Lead Generation with Google Ads


Imagine having a billboard that only charges you when someone takes an interest and calls you up. That’s Google Ads for you. It’s a powerful tool that allows you to target potential customers with precision and only charges you when someone clicks on your advertisement.


Google. Ads are a great way to reach potential new customers and get your message out there. It is.


Keyword Research


Keyword research is like mapping out the route to your next roofing job. Knowing which terms people use when they’re looking for a roofer in their area can help you plan the quickest route to their doorstep.


Don’t you want to be the first roofer they find when they’re in a pinch?


Ad Creation and Optimization


Creating and optimizing ads is like perfecting your sales pitch. You want to be compelling, clear, and persuasive. And just like you’d refine your sales pitch based on customer reactions, you can tweak your ads based on performance data to get more bang for your buck.


Ad optimization is a great way to maximize the effectiveness of your campaigns. By analyzing performance data.


Harness the Power of Social Media


Imagine having a megaphone that lets you amplify your message to an audience of billions. That’s social media for you. From showing off your latest roofing project on Instagram to answering customer queries on Facebook, social media platforms can be a powerful tool to connect with potential customers and generate roofing leads.


Social media can be a great way to reach out to potential customers and build relationships with them.


Facebook Advertising


If social media is a megaphone, then Facebook advertising is like having a fine-tuning knob. It allows you to target specific demographics and deliver your message straight into their feed.


So, whether you’re offering a discount for roof repairs or promoting a new roofing solution, Facebook advertising can help you reach the right people at the right time.


With Facebook advertising, you can create campaigns that are tailored to your specific goals. You can.


Instagram and LinkedIn Marketing


While Instagram lets you visually showcase your work to potential customers, LinkedIn allows you to network with other professionals and potential clients in the industry.


So, whether you’re posting before-and-after shots of a recent roofing job or connecting with a local real estate agent who might need your services, these platforms can help you generate roofing leads in ways you’ve never imagined.


By leveraging the power of social media, you can reach a larger audience and increase your chances of success.


Implement Email Marketing Campaigns


Remember the thrill of getting a letter in the mail? That’s what email marketing can do for your customers. It allows you to reach out to them directly, provide valuable content, and build lasting relationships.


And the best part? It’s cost-effective and can drive a significant return on investment.


Building an Email List


Building an email list is like laying the foundation for your roofing project. It’s the first crucial step in your email marketing campaign.


And just like a foundation, you need to make sure it’s solid. This means collecting email addresses of potential clients and existing customers who are interested in your services.


To do this, you need to create an opt-in form on your website and use social media.


Crafting Engaging Emails


Crafting engaging emails is like putting the finishing touches on your roofing project. It’s the final step in your email marketing campaign.


This means creating content that provides value, encourages recipients to take action, and reflects your brand’s voice and personality.


To make your emails easy to read, it’s important to break up your text into sections.


Attend Industry Trade Shows and Events


Imagine a place where you can meet potential clients, network with other roofing professionals, in your industry, and learn about the latest trends and innovations in roofing.


That’s what trade shows and industry events offer. It’s not just about setting up a booth and handing out business cards.


It’s about making connections that can turn into roofing leads.


Preparing for Trade Shows


Preparing for a trade show is like prepping for a major roofing job. It involves investing in a high-quality booth, creating engaging promotional materials, and having a plan of action for engaging with attendees.


And just like a roofing job, the success of your trade show experience largely depends on the prep work you put in.


Post-Event Follow-Up


What happens after the trade show can be just as important as what happens during the event. Just like you would follow up with a client after a roofing job, you should follow up with the contacts you made at the event.


This could involve sending thank you emails, conducting post-event surveys, or even arranging for a one-on-one meeting.


Following up with contacts is a great way to build relationships and ensure that your brand is remembered.


Utilize Direct Mail Marketing


In an age of digital marketing, direct mail might seem like a thing of the past. But just like the timeless appeal of a well-made roof, direct mail still holds a certain charm for many people.


It offers a tangible connection in a digital world, and with the right approach, it can be a powerful tool for generating roofing leads.


Direct mail can be used to target potential customers in a specific area, allowing you to tailor your campaign.


Designing Effective Mailers


Designing effective mailers is like choosing the right roofing materials. You want something that stands out, showcases your services, and includes a clear call to action.


Just like a well-chosen shingle can make a roof pop, a well-designed mailer can make your message stand out in a crowded mailbox.


It’s important to consider the size, shape, and color of your mailer when designing it.


Measuring Success


Just like you would inspect a finished roofing job to assess its quality, it’s crucial to measure the success of your direct mail campaigns. This involves tracking response rates, conversions, and the overall return on investment.


Because at the end of the day, it’s not just about sending out mailers—it’s about generating leads to generate leads.


Partner with Complementary Businesses


Partnerships can be a powerful way to expand your reach and generate more leads. Just like how a roofer might team up with a builder to complete a construction project, partnering with other businesses can help you tap into new markets and reach more potential customers.


By forming strategic business partnerships together, you can leverage the resources and expertise of other businesses to reach a wider audience.


Identifying Potential Partners


Identifying potential partners is like finding the right subcontractors for a roofing job. It involves researching businesses or individuals who share a similar target market and can complement your services.


Just like you wouldn’t hire a plumber to handle the roofing work, as a business owner, you need to find partners who can bring something valuable to the table.


Partners should be able to provide something that you can’t, such as a different experience.


Establishing Partnerships


Establishing a partnership is like signing a contract for a roofing job. It involves defining roles, setting expectations, and agreeing on terms.


And just like a roofing contract, a good partnership agreement should be beneficial to both parties. It should clearly outline the responsibilities of each partner, the terms of the agreement, and the expectations for the partnership.


Leverage Customer Testimonials and Reviews


Customer testimonials and reviews are like the shining stars in your business’s reputation.


They build trust, showcase your business’s ability to deliver, and can often be the deciding factor for potential customers choosing between you and your competitors.


Positive reviews and testimonials can be a great way to boost your business’s reputation.


Collecting Testimonials


Collecting testimonials is like gathering references for a roofing job. It involves reaching out to satisfied customers and asking them to share their experiences.


And just like a good reference can help you win a job, a glowing testimonial can help you win a new customer.


Managing Online Reviews


Managing online reviews is like maintaining a clean job site. It involves monitoring what people are saying about your business, responding to feedback, and addressing any issues.


Just like a clean job site reflects well on your professionalism, well-managed online reviews reflect well on your business’s reputation.


Invest in CinchLocal's Google Maps SEO Service


Investing in CinchLocal’s Google Maps SEO service is like investing in high-quality roofing materials. It might seem to cost a bit more upfront, but the long-term benefits are well worth it.


In the same way that high-quality materials can improve the lifespan and appearance of a roof, a good roofing SEO service can improve your visibility on Google Maps and generate more roofing leads.


Google Maps SEO is a powerful tool for roofers. getting in the coveted Maps 3 pack can help you reach more potential customers that are already pre-sold on your services making this one of the best sources of lead generation for roofing companies.


Summary


So, there you have it, folks—the blueprint to a successful roofing lead generation strategy. From choosing the right lead service provider to leveraging customer testimonials, there’s no shortage of strategies to help you scale the ladder of success.


But remember, like any good roofing job, it’s all about laying a solid foundation and building on it with quality materials and craftsmanship. Here’s to more roofing leads and satisfied customers!


Frequently Asked Questions

  • How to network for roofing sales?

    Network for roofing sales by canvassing, direct mail, local SEO, PPC, social media advertising, strategic alliances, storm chasing apps, and content marketing. 


    Tap into all these resources to maximize your sales opportunities!


    By utilizing these resources, you can reach more potential customers and increase your sales. 


    Take advantage of the latest technology and marketing strategies to ensure that your roofing business is successful.

  • What is the lead conversion rate for roofing?

    The lead conversion rate for roofing companies is just 11.85%, so out of 100 leads, only 12 turn into paying customers. A tough business indeed!

  • Who is the best roofing company in the United States?

    With reviews from across the country, Compare the Best Roofing Companies is your best source for finding the top roofers in the US. Get comprehensive nationwide coverage and start your search today!

  • What are the key factors to consider when choosing a roofing lead service?

    When considering a roofing lead service, ensure you evaluate the quality, exclusivity, and cost of the lead to make an informed decision

Our Customers Love Us


We have an average of 5 out of 5 stars for client satisfaction.


Long hours of trial and error have taught us to produce roofing marketing strategies to bring our clients the consistent results they want and expect. Our current roofing clients attest to our creativity and intuition when it comes to promoting their local businesses:

Group 4

“I'm thankful I found Cinchlocal to handle our marketing when I did. Their attention to detail, excellent communication skills and design capabilities are unparalleled. Without a doubt, they have improved our online presence in record time and the leads have already started pouring in."

– Lawrence S.

Group 4

“CinchLocal has been a tremendous blessing to our business. When it comes to building websites and SEO they are top notch. Cary employs the latest technology & technique that is available and is always trying to figure out new ways of getting us noticed by our target market. He and his team are easy to work with and are happy to work around your schedule. You need to have them on speed dial."

– Michelle P.

Group 4

“I have been in business for a while now and I have had a website that I wasn't exactly proud of. When you own your own business you should take pride in it, and go above and beyond to help the customer and make sure that the finished product is exactly the way the customer wanted it. That is what Cary Byrd did! I cant thank him enough for creating something that I am proud to call my own! The most important part of my business starts with my web page and he nailed it!" 

-Jason M.

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