CinchLocal
Roofing SEO, Simplified.
Don’t leave your roofer SEO strategy up to chance. Top-rated Roofer SEO company, CinchLocal will boost organic traffic, increase visibility and improve your rank in search results.
Need More Local Customers For Your Roofing Business?
With CinchLocal’s expert roofing SEO strategy, you’ll rank at the top of search results, build trust with homeowners, and attract more customers.
Best Roofing SEO Services That Will Make Your Phone Ring
Ready to become the “go-to” roofer in your city?
Choosing the right roofing SEO company is crucial for achieving this goal.
- 3x your revenue this year
- Get more positive reviews
- Dominate Google’s Map 3-pack
- Become the #1 roofer in your city
- Get customers chasing after you
- Compound your roofing leads
Ready to take your roofing company to the next level?
Our expert roofing SEO agency will get you there. Guaranteed. Get in contact with us to get started today!
Expert Roofer SEO Agency Marketing Strategy
As the technological world expands, digital marketing becomes more and more important. Having a dedicated marketing team that effectively combines creativity with strategic thinking is crucial for producing impactful campaigns. Roofing contractors, if your goal is to create trust, grow your local audience, and draw more customers, your search engine optimization (SEO) strategy should be a top priority for every roofing company.
The very first thing consumers do when choosing a roofing service is consult Google. So, the benefits of ranking your site at the top of the search results are clear. Seeing your site at the top of Google’s results will instill homeowners with trust in your company before they even pick up the phone.
That’s where CinchLocal’s roofing SEO experts come in. Our SEO strategy for roofing contractors will have customers chasing you down, only wanting to work with you and your company only!
What is Roofing SEO?
What does roofing SEO mean, anyway? It’s short for Search Engine Optimization, which just means making your roofer website more compatible with search engines. With great roofer SEO, you’ll increase both the quantity and quality of the traffic that comes through your roofing website. Keyword research tools are essential in identifying relevant keywords and analyzing website performance. Search engines rank sites by how relevant their content is to the user’s search. So, using SEO for roofing companies not only means that more users will see your site, but the ones that do will be more interested in your content.
If searches like “[city, state] + roofing”, “[city, state] + roofing contractors”, “[city, state] + roofing companies,” “[city, state] + roof repair”, “[city, state] + roofing company, etc…, place your site at the top of the search engine results pages (or SERPs), you’ll be well-positioned to target customers looking for the exact services your company offers.
How Much Does Roofing SEO Cost?
Roofing SEO costs can vary widely, typically ranging from $1,000 to $3,500+ per month. Pricing depends on factors such as the size of your business, the competitiveness of your market, and the scope of services provided.
Some agencies offer package deals, while others customize their services based on your needs. Expect to invest in keyword research, content creation, on-page optimization, local SEO, and link building.
While more expensive plans offer comprehensive strategies, even smaller budgets can yield significant improvements if invested wisely.
Read more here about:
Does SEO Work for Roofing Business?
Absolutely, search engine optimization works wonders for roofing businesses! Think about it—most people searching for a roofer start online, with about 85% of customers turning to Google to find contractors. That’s why having a solid SEO strategy is crucial. It helps your business show up where your potential customers are already looking.
And here’s the game-changer: Google Maps SEO. This is especially important for roofers because showing up in the local "map pack" can drive tons of leads directly to your business. When someone searches for “roofing contractor near me,” being one of the first businesses they see on Google Maps can make all the difference. It’s about getting your business in front of as many eyes as possible—and making it easy for customers to reach you. Click here to read: Does SEO Work for Roofing Business: A Comprehensive Guide.
What is the Best Platform for Roofing Advertising?
When it comes to choosing the best platform for roofing advertising, if you're looking for the best return on investment (ROI), Google Maps SEO and Local Service Ads (LSAs) should top your strategy list. There are many advertising platforms, from Google Local Service Ads to social media giants like Facebook and Instagram, offers unique advantages tailored to different goals.
Whether you aim to generate immediate leads, engage your audience, or build long-term brand recognition, this comprehensive guide breaks down the top options, helping you decide which platform—or combination—will maximize your advertising ROI. Dive in to discover insights that can transform your roofing marketing strategy!
How Long Does it Take to See Results from SEO for Roofers?
Don't be discouraged if your SEO for roofer campaign doesn't show results overnight. Once you've done all the initial work, it often takes about three months to notice a difference in your site's traffic. However, this can vary depending on the competition within your city and where you started out.
Six to nine months after implementing your campaign, results will start to taper off. This means you've reached your optimal traffic. It's normal to reach a point where your traffic can't really increase further.
At the twelve-month mark, it's time to re-evaluate your strategy. A lot can change in a year, including your competitors' marketing techniques. By looking at what they've done and differentiating yourself accordingly, you can maintain the great results you've already achieved.
Why does it take so long? Search engines need time to adapt to the changes you've made, and once they incorporate that feedback, your results will skyrocket. In the meantime, we'll incorporate other digital marketing strategies like pay-per-click or PPC that will start showing results a bit sooner.
By the time your roofer SEO campaign is fully underway, you should see a 10-20x return on your investment. This typically happens within the first six months of your campaign.
How Do You Measure the Success of Your Roofing SEO Campaign?
Another term you may have heard in your search for roofing contractor SEO services is "KPI." So what does this mean? It's a key performance indicator, which tracks the progress that's being made and gives checkpoints to determine how effective your campaign is.
Measuring the success of your roofing seo campaign will give us an idea of what's working and what isn't. This is important since we should be able to tweak your strategy every couple of weeks for the best results.
KPIs align with your budget, your business goals, and your timeline and can include the following:
- Organic traffic, or the number of people coming to your site from a search engine
- Organic search rankings, or the success of your chosen keywords in rankings
- Bounce rate, or the amount of time people spend on your site
- New leads, or the number of people contacting your business
roofing seo
How the Search Engine Results Work
When getting started, it's important to understand where your roofing company website currently stands in Google's search rankings. Roofing contractors, does your site show up when you search your targeted keywords? Based on the services you offer, try thinking of some words and phrases that you'd associate with your business.
There are three types of results you'll see on Google's SERP:
- Google Local Service Ads
- Google Maps 3-Pack Listing (Shows Top 3 Roofers)
- Organic Search Results
roofing seo
Roofing SEO That Puts You on the Map.
Google (Paid) Local Service Ads
These 'LSA' or Google 'Guaranteed' Ads show up at the very top of the Google SERP, and there can be up to four listings per search entry. To appear in this section, you'll have to pay Google to display your site as it relates to certain keywords.
Don't worry, though; you'll only pay if someone actually clicks on your ad. That's why this tactic is called pay-per-click, or PPC. These can generate some traffic, but a majority of users have been shown to simply skip over this section. That's why the next type of result, Google Maps listings, is so vital.
Google Map 3-Pack
When relevant, Google will show only three listings for local businesses in the coveted Google Map 3-pack section. For roofing companies, this is vastly important and often generates the greatest number of leads.
If you can rank in the top three local businesses on Maps, it's the biggest marker of success for your roofing SEO campaign and can easily triple your business.
Organic Search Results
The third and final type of result is organic search. These will display under the Google Maps listings and look like what you typically imagine a Google search result would. Optimizing your pages for roofer keywords and writing helpful content on your blog is key to achieving top results.
Getting on the first page, in the top few spots here will certainly result in some traffic generation, and in combination with a Google Maps SEO campaign, this is where your SEO campaign for your roofing company will really start to take off!
roofing seo
SEO for Roofers: Choosing the Right Keywords
Now that we've gone over what kinds of results your keywords can generate, it's time to choose those keywords. What are people searching for when they look for your roofing company and services?
Some obvious roofing keywords include:
- [city, state] roofer
- [city, state] roofing
- [city, state] roofing companies
- [city, state] roofing contractors
- include 'near me' keywords as well
Less than obvious keywords:
- [city, state] roof replacement
- [city, state] residential roofing
- [city, state] metal roof installation
- [city, state] emergency roof repair
- [city, state] commercial roofing contractor
- [city, state] asphalt shingle roofing companies
Brainstorm exactly what your roofing company focuses on and find your related and specific roofing keywords.
Finally, think about what other services you offer. Do you also do siding installation? Window replacement? Gutter installation? Other home repair services? If so, include these in your keywords as well.
Do you need help with your roofing SEO?
At CinchLocal we know how to create SEO magic, and you can get some killer results.
AS SEEN IN
ROOFING SEO
Two Types of SEO:
On-Page & Off-Page
There are two aspects of SEO your roofing company should be focusing on when trying to rank in Google Maps and organic search listings.
Another critical aspect is technical SEO, which involves backend improvements to enhance site performance and user experience. These are on-page SEO and off-page SEO. Take a look at your roofing contractor’s website to determine if it needs work in these areas.
Ranking in Google Maps 3-Pack is extremely dependent on on-page SEO. While on-page isn’t as important for organic search listings, a great on-page strategy will greatly increase your chances for ranking in Google Maps (which, as we’ve discussed, is the greatest driver of success for local roofing contractors).
For roofing businesses targeting a local area, the optimal formula is 70% on-page and 30% off-page.
On-Page SEO
So what is on-page SEO? Essentially, it's on-site content creation that incorporates your roofing contractors' keywords and local city and state.
You'll create pages of content that describe your services, where you're located, and more information about your business. The more detailed your content, the better your search result rankings will be.
Off-Page SEO
Google also takes into account references back to your site and mentions of your business on other websites. Why? Well, Google wants to know that your site is trustworthy and a reputable source of information.
How can you instill confidence in your business? You'll obtain what Google refers to as "votes," which are links back to your site on other already-established, trustworthy sites. Google also looks for "citations," which are mentions of your business in local directories.
Roofing contractors will want to get as many of these mentions as they can.
If you have more votes and citations than your competitors, you'll rank higher than them too.
CinchLocal
Optimizing On-Site SEO For Your Roofing Business
If you've listed out the roofing keywords you intend to target; you've already taken a step in the right direction.
Now you'll want to use those to create a "keyword map," which correlates keywords to different pages on your site.
For example, you'll map "roofers in [your city]" to your Home page, "roof replacement" to your Roof Replacement Services page, "roof repair" to your Roof Repair Services page, and so on. If some of your keywords are synonyms, they'll be mapped to the same page. This is fine and actually encouraged. The more keywords you can include on each page, the better your site will do.
Boost Your SEO for Roofing Companies With Targeted Services And Location Pages
Now that you've created your map, think about what kind of content you want to create for your roofing contractors' website. Instead of lumping all this content together on five or six pages, you'll want to create sub-pages for each of the services you offer. This will give Google more information to work with and thus rank your site higher on SERPs.
If you also offer services to multiple cities or neighborhoods beyond your main one, create a different sub-page for each of these as well.
It's not enough to simply map out and write this content.
Next, you'll have to optimize your page in the actual code of the site. Here are some vital items to consider:
- The Title tag, on each page should include your service and the target city (except the homepage, which should include your business's name)
- Meta description, which describes your page to encourage clicks from the search page
- H1 header, which should include the service on each page
- URLs, which should contain the keyword for each sub-page
- Alt tags should be included for all your images
- Internal links need to link to proper pages and 301 link redirects need to be added so you don't confuse Google and lose link juice
- Schema markup for roofing contractors
- Add H2 and H2 to your content and break up your content into 'bite size' pieces for each section
- Having super fast servers for hosting also places a large role in how Google serves up your content in the organic ranks
- Having an SSL (secure socket layering) certificate also plays a vital role in how Google ranks your website
For your content, you'll want to include at least 1,000 words on each page.
That copy should describe your service and make a case for why your business is the best choice for that service.
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Optimizing Off-Page SEO For Your Roofing Business
Building inbound links back to your site is also important for ranking at the top of Google’s SERPs
Having other reputable sites link back to your roofing company website creates a sense of authority and trustworthiness, which will rank your site higher. An experienced SEO company can manage the complexity of building these inbound links effectively. You’ll also want to get your business listed in local directories, which will also build trust and authority in the eyes of Google (and get your site ranked higher).
Content is still king and if you don’t have it, you’re likely already being beat by your competitor.
Our Roofing SEO Company will help create strategically designed and branded content like:
- Videos
- Podcasts
- Blog posts
- Slide decks
- Advertorials
- Roofer logos
- Press releases
- and more!
Then distribute your multimedia content to over 400+ high-value digital placements and websites all over the world.
Need help with this? Click the button below to get started!
This is recognized both by search engines and people to increase your online exposure.
CinchLocal
SEO for Roofing Companies
Having a great Search Engine Optimization campaign is a vital investment for your roofing company.
It'll position you as the premier brand in your local area and encourage customer trust.
CinchLocal has completed over 350 projects for roofing contractors and increased over 10,000 rankings. Contact us today to get a free on-site audit and learn how our roofing SEO services can truly perfect your SEO strategy.
Talk to SEO Experts Who Understand The Roofing Industry
If you want to reap the rewards of a great SEO campaign for your roofing business, look no further than our experts at digital marketing experts, CinchLocal. Let's get started together.
Book a strategy call with one of our SEO specialists today.
CinchLocal
Why Work With Specialists in Roofing Marketing?
First and foremost, we only work with 1 roofer per location.
Secondly, we only work with roofing contractors...marketing for roofers is our specialty and the sole focus of our digital agency.
If you're a roofing business owner you already know that what works for other small or local businesses might not be the best choice when it comes to marketing roofers. Most homeowners don't buy roofs because of the construction materials used, especially those not visible on a finished roof.Instead, they are more interested in the roofing company's work ethic and quality.
Above all, it's the look of the final product that matters. Many customers see these factors as promises either kept or broken. And, of course, as professionals, you want all your clients to trust your reputation as the roofing company that will uphold its promise.
CinchLocal is rated in the 'Top 5' Roofing SEO Companies in America by 'SEO for Growth'.
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What is Roofer SEO?
Definition of Roofer SEO.
Roofer SEO (Search Engine Optimization) is the process of enhancing the visibility and ranking of a roofing company’s website on search engine results pages (SERPs). By employing various techniques and strategies, SEO for roofing companies aims to increase both the quality and quantity of website traffic.
Essentially, it involves making your roofing website more compatible with search engines like Google, ensuring that when potential customers search for roofing services, your site appears prominently in the results. This is crucial in the roofing industry, where competition is fierce, and standing out can make a significant difference in attracting new clients.
Importance of Roofing Contractor SEO.
In the competitive world of roofing, having a robust SEO strategy is not just an option—it’s a necessity. Search engine optimization for roofing businesses is vital for attracting targeted traffic and generating leads. With most homeowners and businesses turning to the internet to find roofing services, a well-executed SEO strategy can help your roofing company reach its target audience effectively.
By optimizing your website and online presence, you can improve your visibility on search engines, drive more traffic to your site, and ultimately attract more customers. This not only helps in staying ahead of competitors but also in building a strong, trustworthy brand in the roofing industry.
CinchLocal
Why Do I Need Roofer SEO For My Company?
Increase Online Visibility.
In today’s digital age, having a strong online presence is essential for any business, including roofing companies. Search engine optimization plays a pivotal role in increasing online visibility by improving the ranking of your roofing company’s website on search engines.
When your site ranks higher, it becomes more accessible to potential customers searching for roofing services. This increased visibility can lead to more website traffic, more leads, and ultimately more sales. By optimizing your website and online presence, you can reach a wider audience, attract more customers, and grow your roofing business. In a market where competition is intense, SEO can be the key to standing out and achieving long-term success.
Ready to Get More Roofing Leads (And LOTS of Them)?
Let’s book a call! Worst-case scenario, you get some free advice. Best case, we’re a great fit and become friends for life.
We're the #1 marketing company for roofing contractors and home service businesses.
Do you want to become the 'Go-To' roofer in your city? Then you MUST become #1 in Google Maps... it's your roofer 'right of passage' and we will help you get there!
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