100+ Most Searched Roofing Keywords List of 2025: Turn Clicks Into Customers

Wondering where to start with your SEO strategy for your roofing and construction services? Look no further than this comprehensive list of the top 100+ roofing keywords of 2025!

We’ll get you up to speed on all the benefits of SEO keywords, what to look out for when optimizing your roofing SEO strategy, and how to maximize your potential growth and leads online by incorporating commonly searched roofing keywords.

We know there are top questions surrounding the choice between a slate, clay tile, asphalt shingle, or metal roof, so we have the answers for you too. Plus, the answer to one burning question—is there a hat roofers’ keywords can wear? Read on to find out!

Short Summary

• Unlock your website's potential with the 100+ most searched roofing keywords and gain an edge over the competition.
• Optimize your SEO strategy with research, tools, content, and keywords.
• Get specialized help from a roofing digital agency for increased visibility, quality roof leads, and credibility.

Understanding Roofing Keywords

Understanding roofing keywords is crucial for any roofing company looking to improve its online presence and attract more customers. Roofing keywords are specific words or phrases that people use to search for roofing services online.

By incorporating these keywords into their website content, roofing companies can increase their visibility on search engines like Google and attract more potential customers. Some common roofing keywords include “roofing companies,” “roofing contractors,” “roof repair near me,” and “roofing services.”

By understanding what keywords are most relevant to their business, roofing companies can create a targeted online marketing strategy that drives results.

The Benefits of Roofing SEO Keywords

To help roofing companies stand out from the other roofers on Google, of course—that’s the point of SEO for roofers. Incorporating commonly searched roofing keywords into your content can significantly improve your search engine rankings and attract more potential customers.

Keyword research is essential for snagging leads online since it can help you get a boatload more traffic and, of course, tons more sales. With the right keywords, roofing contractors can get their business to the top of the search engines, increase website traffic, and increase their conversions.

If you don’t offer metal roofing solutions, it’s worth considering throwing metal roofing solutions into the mix and offering it to your customers, as metal roofing has been gaining traction and has a ton of related searches. With the list of top keywords for roofing contractors in the source section, you can give yourself the edge you need to bring qualified homeowners right to your doorstep.

It’s important to note that optimizing for “roofer” and “asphalt roof replacement” can yield different results. Roofing companies who try their hand at online marketing often just run Adwords and go for the most obvious keywords—this is not the best idea.

Roofing companies should use a keyword tool to see the most search keywords and also try to uncover some hidden gems by using keywords custom-tailored to the services they offer and the area and state they work in.

What Are the 100+ Most Searched Roofing Keywords?

Choosing the right roofing keywords for SEO can help boost your roofing business website’s search engine ranking and bring more visitors to your page. These commonly searched roofing keywords are essential for improving your website's search engine ranking and attracting more visitors.

The top 100+ most searched keywords for roofers can be categorized by localized keywords and PPC keywords.

Here is a comprehensive list of local keywords organized you’ll want to target in your local SEO and Google Maps 3-Pack strategy.

Here are the top local keywords for roofing contractors

Some obvious roofing keywords include:

• [city, state] roofer
• [city, state] roofing
• [city, state] roofing contractor
• [city, state] roofing companies
• [city, state] roofing contractor
• include 'near me' keywords as well

Less than obvious roofer keywords: 

• [city, state] roof repair
• [city, state] roof replacement
• [city, state] residential roofing
• [city, state] metal roof installation
• [city, state] emergency roof repair
• [city, state] free roofing estimate
• [city, state] new roof installation
• [city, state] commercial roofer
• [city, state] commercial roofing contractor
• [city, state] asphalt shingle roofing companies

• Roofer in [city, state]
• Roofing in [city, state]
• Roofing contractor in [city, state]
• Roofing service in [city, state]
• Re Roof in [city, state]
• Roof repair in [city, state]
• Best roofer in [city, state]
  

Here is a comprehensive list of PPC roofer keywords organized from greatest to least search volume:

1. Roofing - 90,500
2. Roof - 90,500
3. Roofer - 90,500
4. Roofing companies - 74,000
5. Metal roof - 74,000
6. Roofing contractors - 60,500
7. Roof repair - 60,500
8. Roof shingles - 49,500
9. Tesla solar roof – 47,000
10. Roofing contractors near me - 33,100
11. Roofing companies near me - 31,000
12. Gable roof – 33,000
13. Roofing supplies - 22,200
14. Roofing materials - 14,800
15. Tile roof - 12,100
16. TPO roofing - 12,100
17. Rain gutter - 12,100
18. Roof tiles - 12,100
19. Roof cleaning - 18,100
20. Roof leak repair - 14,800
21. Roof painting - 14,800
22. Metal roof installation - 12,100
23. Roof replacement - 12,100
24. Commercial roofing - 9,900
25. Flat roof repair - 9,900
26. Roof moss removal - 8,100
27. Roof waterproofing - 8,100
28. EPDM roofing - 6,600
29. Roof inspection - 6,600
30. Roof installation - 6,600
31. Green roof - 6,600
32. Roof restoration - 6,600
33. Roof construction - 5,400
34. Roofing services - 5,400
35. Skylight installation - 5,400
36. Siding companies - 5,400
37. Commercial roofing contractors - 3,600
38. Local roofing companies - 3,600
39. Tile roof repair - 3,600
40. Skylight replacement - 3,600
41. Rain gutter installation - 3,600
42. Fascia repair - 3,500
43. Emergency roof repair - 2,900
44. Metal roofing contractors - 2,900
45. Residential roofing - 2,900
46. Best roofing company - 2,400
47. Roof tile cleaning - 2,400
48. Roof washing - 2,400
49. Roofing solutions - 2,400
50. Tile roof cleaning - 2,400
51. Skylight repair - 2,400
52. Flat roof replacement - 1,900
53. Roof flashing repair - 1,900
54. Roof maintenance - 1,900
55. Rain gutter cleaning - 1,900
56. Commercial roof repair - 1,600
57. Metal roof repair - 1,600
58. Metal roofing companies - 1,600
59. Roof and gutter cleaning - 1,600
60. Roof cleaning services - 1,600
61. Roof repair solutions - 1,600
62. Rubber roof repair - 1,600
63. Slate roof repair - 1,600
64. Emergency roofer - 1,300
65. Local roofing contractors - 1,300
66. Roof and gutter repair - 1,300
67. Roof repair service - 1,300
68. Chimney flashing repair - 1,300
69. Fascia and soffit replacement - 1,300
70. Shingle repair - 1,300
71. Flat roof leak repair - 1,000
72. Roof repair company - 1,000
73. Masonry chimney repair - 1,000
74. Commercial roofing services - 880
75. Flat roofing contractors - 880
76. Flat roofing companies - 720
77. Flat roofing specialists - 720
78. Home roof repairs - 720
79. Industrial roofing contractors - 720
80. Local roof repair - 720
81. Residential roof repair - 720
82. Residential roofing companies - 720
83. Residential roofing company - 720
84. Residential roofing contractors - 720
85. Roof gutter repair - 720
86. Rubber roof installation - 720
87. Tile roof installation - 720
88. Tin roof installation - 720
89. TPO roofing installation - 720
90. Commercial metal roofing - 590
91. Licensed roofing contractor - 590
92. Licensed roofing contractors - 590
93. New roof installation - 590
94. Roof cleaning companies - 590
95. Roof cleaning company - 590
96. Roof renovations - 590
97. Roof repair contractors - 590
98. Roofing and siding contractors - 590
99. Roofing repair contractors - 590
100. Temporary roof repair - 590
101. Tile roofing company - 590
102. Fiberglass roof repair - 480
103. Local roof repair contractors - 480
104. Roof removal - 480
105. Roof repair specialists - 480
106. Roof waterproofing services - 480
107. Tar roof repair - 480
108. Tile roof restoration - 480
109. Gutter and fascia replacement - 480
110. Gutter specialists - 480
111. Guttering specialists - 480
112. Asphalt roof repairs - 390
113. Best roof repair - 390
114. Best roofing contractors - 390

These are just a few of the roofing keywords that will help you optimize your SEO strategy. By researching and implementing the right roofing keywords, you can increase your page's visitors, increase your website's search engine ranking, and strengthen your business.

Roofing Services Keywords

Roofing services keywords are specific phrases that people use to search for particular roofing services online. Examples of roofing services keywords include “roof repair services,” “roof installation services,” “roof maintenance services,” and “emergency roofing services.”

By incorporating these keywords into their website content, roofing companies can attract more customers who are searching for specific services. For example, a roofing company that specializes in flat roof repair can optimize their website for keywords like “flat roof repair companies” and “steel roofing contractors.” By targeting specific roofing services keywords, roofing companies can increase their online visibility and attract more qualified leads.

Roofing Questions People Are Asking

Roofing questions people are asking are a great way to create content that resonates with potential customers. By answering common roofing questions, roofing companies can establish themselves as authorities in the industry and build trust with potential customers.

Some common roofing questions people are asking include “What is the cost of roof repair?” “How long does a roof last?” and “What are the benefits of metal roofing?” By creating content that answers these questions, roofing companies can attract more traffic to their website and increase their chances of converting visitors into customers.

How Can You Optimize Your SEO Strategy?

Researching roofer keywords for SEO optimization is essential for the success of your roofing business in the modern digital age. Incorporating commonly searched roofing keywords into your SEO strategy is crucial for attracting more visitors and improving your search engine rankings.

It helps you understand what your target audiences are searching for so that you or your roofing marketing agency can craft winning content that’s spot-on for those searches.

Moreover, businesses can use keyword tools like Google Analytics, Ahrefs, Semrush, and Google Ads to track their SEO performance, providing key insights into website traffic, keyword performance, and other vital metrics. By using these tools, roofing businesses and marketing agencies can ensure that their content is properly optimized.

They can also create blog posts and other types of content centered around roofing contractor keywords, helping them to optimize their SEO efforts and stay ahead of the competition.

By taking the time to research keywords and adding the correct ratio into titles, metadata, descriptions, and website content roofing businesses can maximize their SEO visibility and drive more traffic to their roofer website.

Creating a Keyword-Optimized Content Strategy

Creating a keyword-optimized content strategy is essential for any roofing company looking to improve its online presence. By incorporating relevant roofing keywords into their website content, roofing companies can increase their visibility on search engines and attract more potential customers.

Here are some tips for creating a keyword-optimized content strategy:

• Conduct keyword research to identify relevant roofing keywords
• Incorporate keywords into website content, including page titles, descriptions, and headings
• Use keywords consistently throughout website content
• Create high-quality, engaging content that answers common roofing questions
• Use photos and videos to enhance website content and improve user experience

By following these tips, roofing companies can create a keyword-optimized content strategy that drives results and attracts more customers.

Measuring the Success of Your Roofing Keywords

Measuring the success of your roofing keywords is essential to understanding the effectiveness of your online marketing strategy.

Here are some metrics to track:

• Website traffic: Track the number of visitors to your website and the pages they visit
• Search engine rankings: Track your website’s ranking on search engines like Google for specific roofing keywords
• Conversion rates: Track the number of visitors who convert into leads or customers
• Return on investment (ROI): Track the revenue generated by your online marketing efforts compared to the cost of those efforts

By tracking these metrics, roofing companies can understand the effectiveness of their online marketing strategy and make data-driven decisions to improve their results.

Need Help With SEO?

SEO is a must for all roofing businesses, as it can help them increase their online visibility, attract premium leads, and build consumer trust. But getting a surefire SEO strategy can be tricky—that's why it's important to reach out to an agency that knows the ins and outs of roofing and construction services.

An experienced agency, like CinchLocal, can offer you the works—in website design, traffic, lead generation, and even social media marketing—to make sure your SEO strategy is up to snuff. The benefits of reaching out to an experienced agency, like CinchLocal, for your SEO strategy, are clear—you'll get a customized SEO strategy, more online visibility, quality leads, and an extra dose of credibility.

Don't wait until your roofing company is left in the dust. Get the SEO push you need with an experienced agency today!

Summary

As the world of SEO evolves with new trends and updates, roofers should stay in the know of the most searched roofing keywords to ensure their website is up to date. By utilizing Google Analytics, Ahrefs, Semrush, and Google Ads, understanding basic keyword research, and customizing content strategy, it's possible to beat out the competition and gain potential customers.

The top 100+ searched roofing keywords listed here can be used as a foundation for better SEO performance, plus allied with the right agency like CinchLocal, you could reach that next level of success. From localized SEO keywords to PPC, use these keywords to provide a strong base for the best-optimized SEO practices—and don't forget to think outside the box with hot topics like rooftop vegetation, roof cleaning, composite roofing, green roofs, and more!

To finish off your web traffic boosting campaign, take advantage of helpful strategies, budget allocation tips, and bounce rate monitoring. So, what are you waiting for? The future is now, and this is key to your 2025 roofing SEO success.

Frequently Asked Questions