Top 7 Things You Can Do to Boost Your Local SEO Roofing Contractor

There are over 108,000 roofing contractors in the United States. So as a roofing contractor business owner, you need to find ways to differentiate yourself.

If you serve a specific area, you’ll want to show up in local search results on Google. To make this happen, there are specific things you need to do both on and off your site.

But this can be easier said than done! That’s why we put this post together to help you improve your local search rankings and overall search engine rankings for your website.

Check out our tips below…

1.)  Understanding Local SEO

What is Local SEO and How Does it Help Roofing Businesses

Local SEO is a specialized branch of search engine optimization that focuses on enhancing a roofing business’s visibility in local search results. When potential customers in your area search for roofing services, you want your business to appear at the top of the search engine results pages. By optimizing your roofing website and online presence for local search engines, you can attract more targeted leads who are actively looking for your services.

Implementing effective local SEO strategies can significantly improve your search engine rankings, making it easier for potential customers to find you. This includes optimizing your website content, ensuring your business information is consistent across all online platforms, and engaging with local directories. By doing so, you not only increase your online visibility but also drive more traffic to your website, ultimately leading to more business opportunities.

Importance of Search Engines for Roofing Contractors

Search engines are indispensable tools for roofing contractors aiming to grow their business. According to Google, a staggering 97% of people use search engines to find local businesses, and 93% of online experiences begin with a search engine. This means that if your roofing company isn’t optimized for search engines, you’re missing out on a vast pool of potential customers.

By focusing on search engine optimization, roofing contractors can ensure that their business appears prominently in search engine results pages when potential customers search for roofing services. This increased visibility can lead to more website traffic, higher conversion rates, and ultimately, more business. In today’s digital age, optimizing your roofing website for search engines is not just an option—it’s a necessity.

2.) Fix Your Google My Business Profile

One core piece of local search has to do with your Google My Business profile. This is where every local business should start their roofer SEO efforts.

That’s because this is where you provide Google with your business information. You provide your address, hours, and contact information. You can also include images, your business category, and videos in order to properly optimize your roofing contractor’s Google Business profile.

Have you ever searched for something and had a box appear on the right-hand side of the Google results page filled with information about a certain business? That information all comes from that company’s Google My Business profile.

Doing this is a great idea because it provides Google with the right information. And Google’s goal is to give their users the most accurate information possible, so when you do this, you’re making their job much easier.

This will also improve your presence in Google Maps SEO when people search for things related to your company.

3.) Optimize Your Keywords for Local Search

Another key part of your local roofing SEO is optimizing the top roofing contractor keywords to ensure your business appears prominently in local searches. This means you should include your geographic area in all of your page’s title tags, meta descriptions, and H1, H2, and H3 Titles.

If possible, this is also great information to include in some of your pages’ URLs. This will show Google’s bots the exact geographic location you serve.

Also, look through all of your pages and include your geographic area throughout the copy. Don’t overdo it by including it 10 times per page, but have it at least once or twice in your copy on each webpage; especially if you are targeting different service areas and different services you offer.

Here’s an example of some of the keywords you may want to target:

Some obvious roofing keywords include:

• [city] roofing
• [city] roofing contractors
• [city] roofing companies

Targeting these keywords can significantly improve the online visibility of your roofing business.

Less than obvious keywords: 

• [city] roof replacement
• [city] residential roofing
• [city] metal roof installation
• [city] emergency roof repair
• [city] commercial roofing contractor
• [city] asphalt shingle roofing companies

By including your geographic area, Google knows exactly which area you are trying to target.

4.) Another Way to Improve Local Search Engine Rankings: Embed a Google Map

At a minimum, you should always include an embedded Google Map on your ‘Contact Us’ page. It’s also good practice to include your:

• Business Name
• phone number
• email address
• physical address - you can include a link to Google Maps so the visitor can easily click on it and be redirected to your location within Google Maps

Doing this is like killing 2 birds with 1 stone. First, it’s super helpful for your site visitors because they can see your exact location without having to type in your address on another site.

Secondly, it’s helpful for your roofing Google Maps SEO campaign in an effort to improve your search engine ranks and reach the coveted Google Maps 3-Pack.

5.) Make Your NAP Consistent

No, we’re not talking about sleeping! When it comes to your local roofing SEO, NAP refers to your roofing company's name, address, phone number, and website URL.

If Google sees inconsistencies in these areas, that’s a red flag. Their goal, once again, is to provide people with accurate information.

If your phone number is different in various parts of the internet, this is going to frustrate people! This results in a drop in your SEO rankings.

To avoid this, make sure things are consistent. If you move, make sure to update your address throughout the internet on your website and in any directories.

6.) Use Schema Markup for Roofing Contractors

When it comes to ranking on Google, one rule of thumb to follow is to take advantage of technical SEO practices, including the recommended markup language that directly communicates with Google and other search engines.

Having the proper Schema code embedded within your roofing contractor website design will help create a simple layout for search engines to understand and display important information or details about your roofing contractor business website.

Having this special code will give you an edge over other roofing businesses in Google because most roofing websites are behind the times and DO NOT have this.

It’s not required to have Schema (not yet anyways) but I have seen a boost in many clients’ search engine rankings. It simply helps Google understand your business more and verify that you are indeed a legitimate business.

You can click here to have us generate your own custom Schema code to integrate into your own roofing website. My team spends approximately 4-6 hours researching and handcrafting each of these beautiful roofing contractor schema files. We live in a semantic web where everything is connected…everything is interrelated.

Once your Schema code is added you can use Google’s Rich Tool Test to verify it is installed correctly.

7.) Building High-Quality Backlinks for Roofing Contractors

Building high-quality backlinks for roofers is a crucial component of any successful roofing SEO strategy. Backlinks, or inbound links, are links from other websites that point to your roofing website. They act as votes of confidence, signaling to search engines that your site is a credible and authoritative source of information.

To build high-quality backlinks, start by creating valuable, shareable content that other websites will want to link to. This could include blog posts, infographics, or case studies showcasing your roofing projects.

Additionally, consider reaching out to local businesses, industry associations, and online directories to request backlinks. Participating in local events and sponsoring community activities can also provide opportunities for earning backlinks from local news sites and blogs.

Another effective strategy is to engage in guest blogging. Write informative articles for reputable industry websites and include a link back to your roofing website. This not only helps in building backlinks but also positions you as an expert in the roofing industry.

Remember, the quality of backlinks is more important than quantity. Focus on acquiring links from reputable, high-authority websites to boost your search engine rankings and enhance your online presence.

8.) Encourage Social Proof (Bonus)

In today's online world, social proof is a huge deal in helping people make decisions. But it's also a factor in your local SEO rankings as well.

Basically, social proof is having anyone else besides yourself talk positively about your business. It includes testimonials from past clients, case studies outlining success with previous customers, and reviews from industry influencers.

When you have positive reviews, especially positive Google reviews, this can really increase your search rankings. But it can be tough to get reviews organically.

The good news, however, is that there are things you can to do encourage more reviews.

Often, the first step is to ask. Ask people in store to leave reviews online. Include a link to a review site on your website for easy access along with adding it to your followup emails or social media posts.

You could also include an invitation on printed materials like business cards or flyers. Get in the habit of always asking, and soon you'll have a wide variety of positive social proof online.

9.) Measuring the Success of Your Local SEO Campaign

Setting Goals and KPIs for Roofing SEO

Setting clear goals and key performance indicators (KPIs) is essential for measuring the success of your local SEO campaign. For roofing contractors, it’s important to establish specific, measurable, achievable, relevant, and time-bound (SMART) goals to track progress and make informed decisions.

Here are some examples of SMART goals for a local SEO campaign:

• Increase online visibility by 20% in the next 6 months: Track your website’s impressions and clicks using tools like Google Search Console to measure visibility improvements.
• Drive 50 more leads to the website in the next 3 months: Monitor the number of inquiries or contact form submissions through your website analytics.
• Improve search engine rankings for specific keywords: Identify key roofing-related terms and track their positions in search engine results pages over time.

By setting these goals and tracking relevant KPIs, roofing contractors can evaluate the effectiveness of their local SEO efforts. Regularly reviewing these metrics allows you to make necessary adjustments to your strategy, ensuring continuous improvement in your online visibility and driving more traffic to your website.

Closing Thoughts

Now that you’ve read about improving local search engine rankings and SEO for roofing companies, what’s next? It’s time to implement these ideas on your website! Soon, you’ll be reaping the rewards and improving your bottom line.

If you’d like some professional help with your local roofing SEO, contact us, I would be happy to take a look at your website and give you a free digital audit to get your website back on the right track!